What We Do
MidWell is a platform offering a range of services and benefits to specialised and medium-sized companies looking to expand in the Middle East. We represent international brands across the region and provide:
- Customised marketing strategies for the Middle East region
- A fully structured sales team in each market
- Regional level investment in education and branding
- Importation for the region with one order & one payment to principal companies
- Invoicing to many customers across the region
- Handling of regulatory affairs
- Financial investment
The critical mass of gross profit from all markets is consolidated into one pool to be invested in marketing, social media, education sales, and branding. This ensures comprehensive support for all markets, raising their performance to a high level.
How We Provide Value to Our Customers:
- Our management team, with over 30 years of experience, exhibits profound understanding of the local market.
- We have a well-established network of more than 1,000 customers in the dermatology and aesthetics field.
- Our success is attributed to strategic planning and execution with a focus on meticulous attention to detail.
- We possess robust financial capabilities.
- We've earned our customers' trust through continuous upskilling and education regarding our diverse product range.
- We work closely with multinational companies, ensuring compliance and addressing quality concerns.
- We believe in investing in branding through localised marketing strategies.
- Above all, our greatest asset is our competent team members.